Ad networks will post openings and allow advertisers to bid on those available spaces.Īlso known as a private investor or seed investor, angel investors provide financial backing from their own money for small startups, often as a one-time investment to support companies through difficult early stages.Īn initialisation for augmented reality. This is commonly arranged as:Īd networks engage with publishers when ad space is available within its suite of apps or games. If you think a term should be on this list, let us know at AĪlso known as split testing, this is a controlled experiment comparing two (or more) versions of an app or game – or specific elements within – to determine relative effectiveness.Ī person who accesses an app or game for a specified period of time, and a frequent unit to represent unique visitors and/or participants. This page will be updated in accordance.įeedback is essential. If there’s one certainty, it’s that the next seismic shift is just around the corner. Today, it is one of the most influential genres in the mobile games ecosystem. A few years ago, no one knew the term hypercasual.
The mobile games industry has never stopped moving. This glossary is intended to help bridge the gap.
Understanding one another, and the minutiae of what we do, can be a challenge. Firstly, the audience spans the most enthusiastic one-man indies to venture capitalists scouting for the next boom.
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